When it comes to SEO-built websites, there’s some major variety, both in the value of content, design of the website, and overall income, awareness, and marketing goals. For some people, SEO is a quick way to rank low-value websites in the search engines, whereas for other it’s an endless fight towards building the next authority niche website.
No matter what their goals, almost all internet marketers are hit by boredom and difficulties in motivation from time to time. It is part of the nature of the job; when you can work from home, all reason for motivation can quickly slide out the window. This means that many marketers need extra reasons for motivation, not just the promise of an online income in exchange for dull work.
There are essentially three different types of SEO-built websites, all of which are listed below. Instead of explaining the purely financial benefits of each, these websites are listed with a different approach: their overall value. That is not just financial potential, but the ability to inspire you into working harder, their value to you on a personal level, and their lifestyle quotient; how enjoyable each type is to work on.
1) Low-value, thin SEO websites:
We have all seen the type of websites that pop up when you search for a term known for high-paying Adsense clicks. They are typically about five pages in size, packed with poorly written, keyword-stuffed copy, and driven by the promise of the occasional Adsense click, Google commission, or perhaps even an affiliate banner that brings in a commission.
There is income to be found in these websites, but it is certainly not long-term income. While they will quickly rank, they are uninteresting to work on, and not something that smart marketers should waste their time with.
2) High-value, authority websites designed for finance:
These are the high-value version of the above. Their built around niches that are valuable for Adsense users, typically packed with appropriate, human-designed content, and powered by Adsense advertisements, third-party ads, and affiliate offers. They are ultra-profitable, highly useful for visitors that are interested in the niche, but still utterly dull for webmasters. While they are a great long-term investment, they are not the type of SEO-driven website that can keep owners truly interested.
3) High-value, interest-driven websites:
Most high-value websites start as a passion project. From personal travel websites that spiral into major online publishers, all the way to small niche projects that turn into an ultra-valuable resource, the vast majority of truly remarkable web projects are driven by real human interests.
If you want to build a long-term, high-value SEO website, this is the type of project to go for. Web presences that are designed to bring in an income alone certainly do so, but in the process they rob you of your enthusiasm. Smart marketers do not just look for the most commercially viable SEO project out there; they look for one that combines their interests and a potential income. If you want to create a high-value, long-term SEO asset, it is best to do the same.
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