Articles, blog posts, and feature writing are all great ways to generate powerful backlinks for your online commerce websites, affiliate-based sales sites, and online business presences. From article directories to ultra-tailored linkbait, there are hundreds of ways to get your articles out there, and even more ways to help other people spread them.
However, for all the opportunity that’s out there, very few marketers really know how to optimize their articles for maximum targeted links. There is more to a good promotional article than just good content — from promotional methods to link format, a lot is required to make an article SEO-friendly and ready to distribute. These five tips will help you master SEO with articles and blog posts, leaving you to focus on monetizing the incoming flow of traffic.
1. Always incorporate keywords into your title.
Nothing is more frustrating than wasted opportunity, and blowing the chance at an ultra-targeted title text is the big-daddy of online promotional mistakes. Once you have completed keyword research for your website, make a list of keywords and phrases that would work effective in promotional article titles. Once you have found something that fits, incorporate it into the title for your next linkbait article.
2. Use lists to gain people’s attention.
Studies have shown that online readers are much more responsive to list-type articles than they are to essay-style writing. Online readers are natural skimmers — they would prefer access to something that can be partially over a more in-depth article. Lists allow readers to skim read, which is of paramount important for ensuring that your article gets read by as many people as possible.
3. Incorporate links into your article’s body text.
When you are writing an article for purely promotional purposes, there is a good chance that it will have some recurring keywords inside. Instead of leaving them in there unlinked, why not add targeted links to each? You have already got targeted anchor text there, so it is simple, discreet, and non-intrusive to add a targeted link to each included keyword.
4. Give your articles an initial push on social bookmarking websites.
It is incredibly difficult to orchestrate a front page takeover of Digg, Reddit, or any other social bookmarking website. The algorithms that those websites use to calculate rank and value are highly complex, and brute-forcing an article to the top of the ranks rarely evades spam detectors and link moderators.
Instead of pushing for the top by yourself, only ever push for enough exposure to appeal to other people. Once your article is off the ground, it’ll be picked up naturally, allowing you to minimize input and reap the rewards of other people’s efforts.
5. Capitalize on controversy.
Online drama gives you an incredible opportunity to generate backlinks and SEO juice. From celebrity scandals to online copyright debates, a huge amount of current events have been exploited to power SEO-built websites. If you are after an innovative SEO solution, try monitoring Google News and Alerts for article ideas, and not just your keyword list.
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